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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Q Briefly describe the case. What is the issue the company CEO is facing? Describe the general environment that Safaricom faces. What are the segments in the general environment that relate to Safaricom’s situation? What are the opportunities and threats derived from the factors from the general environment? Describe the competitor environment and identify the competitors. Has Safaricom done enough to outperform its competitors? Evaluate Safaricom’s CEO, Robert Collymore’s strategic leadership. Has he been able to fulfill his responsibilities and continue to grow Safaricom as a company? Describe Safaricom’s next move in terms of growth and expansion. Based on your analysis, what additional recommendations would you make to help Safaricom achieve its goals? What are your recommendations?

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After reading the case, it can be said that Safaricom can be considered to be the largest mobile provide in Kenya as it tends to offer an array of products and services to their customers. It was observed that currently they were facing some challenges related to the upcoming competitors and the overall environmental issues. The company was to be exploring the options regarding how they can deliver best for their customers and also stay ahead of their customers and also not taking many risks that will eventually hurt the company in the long run. It can be said that one of the current issues that the CEO of Safaricom, Bob Collymore faces is to be able